We are proud to announce Brenden Reid, another heavy hitter to our family!  Brenden also known as Breid has been a talked name on and off the hills after exploding over the ski scene a couple years back.  The dedication to push himself is like no other, seen throwing doubles in Whistler Black Park at 9 am, plus being the last one hiking rails before the last call, the kid is a machine.

This year Breid came in hot picking up Atomic, Oakley and Surefoot to support him through the season while skiing with the BC Freeski Team.  Not to mention his article written by the infamous Jeff Shmuck in the December issue of SBC Skier helped boost the ego.  We are stoked to have such a committed individual to represent our company, we can’t wait to see where this season takes him!

Welcome Brenden!

Skiing By: Brenden Reid

Film By: Josh Berman, Mark Reid, Dave Weale, Ggw, and Alex Moreno de Carlos

Song:  1 O’Clock Jump – Stevie Stone Ft. Jarren Benton

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Written By:  Carlo L. Mion